Adam’s discussion today is with Simon Bowen, founder of Models Method, a firm that helps professionals explain their complex services through drawing simple models or diagrams.

The unique aspect about Simon is the way he describes the underlying behavioural psychology of why drawing models or diagrams resonates with so many people.

In a way, it is simply working out what you do well – then finding an easy way to describe that to people.

Sounds simple, but in practice much more difficult.

In a fascinating and really insightful conversation, Simon and Adam cover the following:

• How every person who serves a client can use simple models to explain their service proposition

• Why drawing models is the most ethical form of sales

• The in-built resistance we all have to change and how to turn that around to benefit the client

Make sure to listen to the end, where Simon shares a personal story on how simply drawing models was able to help a teenager who was going off on the wrong track.

This is a highly visual discussion and may be better enjoyed on video.