Today’s special guest is McKinsey consultant turned entrepreneur, Jeremy King.

Jeremy King is the founder of Attest, a fast-growing market research SaaS platform.

Attest just recently raised another $60m in a Series B funding to continue on their stellar growth and have many of the largest companies in their world as clients.

Jeremy and Adam talk about a number of things around:

• What even the best marketers get wrong – in terms of not looking outside of their building…

• The greatest way to increase the value of your business

• The most succinct and complete how-to guide to start a business, get customers and funding description we have ever heard

• The importance of looking at what goes wrong in your organisation and using those to learn.

And be sure to listen to the end where Jeremy describes the biggest improvement to their working style that they discovered during lockdown.