Podcast 05: Adam talks to Rory Sutherland, vice chairman of Ogilvy UK


Adam welcomes advertising and behavioural psychology guru, Rory Sutherland.

Join Rory and Adam on this whirlwind discussion around the psychological biases impacting how we all think about money and investing.

For those that know Rory Sutherland, he was in true rambunctious form.

In this fascinating conversation, Rory unpacks:

  • What are the distortions in the current financial system that make it much harder for young people

  • The biggest issue the pension system gets wrong

  • How we’re braver in risk when we feel there is safety in numbers

  • The three key purchases which we should all make as we get older

And be sure to listen to the end where we discuss how the traditional definition of retirement has been thrown on its head by flexible working habits.