Adam talks with George Crowdy, fund manager within the sustainable fund team at Royal London Asset Management.

George is a member of the sustainable team which has been running ethical funds all the way back to 1990.

What was fascinating about this conversation is how George describes Royal London’s detailed quantitative process in terms of how they think about sustainable investing.

He also describes:

• The strength of the tailwinds for sustainable investing, including how investors and consumers now having far more information to make informed decisions.

• The key difference between ethical investing and sustainable investing.

• How they believe sustainable is more aligned with producing higher returns for shareholders because they are solving problems that the world needs to be solved.

• How sustainable investing is the truest expression of active investing where you are looking to pick the future winners that will be benefitting all of society.

George is one of the younger breed of fund managers who really has a great understanding of the trends that are important to younger consumers and investors and it was a pleasure to talk markets with him today.